CenturyLink Stream OTT Video Marketing

About the Project

PROJECT SUMMARY: CenturyLink Stream is a breakthrough streaming over-the-top (OTT) video service that brings consumers live and On Demand channels including movies, sports, TV series and popular programs when and wherever without a contract or commitment. CenturyLink sought a creative and strategic marketing partner to bring the product to market.

KEY INSIGHTS:

  • The OTT video landscape is extremely competitive, with a combination of established and new entrants and new features launching almost daily.
  • Consumers desire the freedom to choose a service that best fits their viewing habits via a broadband connection.
  • CenturyLink Stream offers a competitive selection of channels and packages to fit every lifestyle, with special incentives for bundling with other CenturyLink products.

THE ECLIPSE SOLUTION: Eclipse was tapped early on in the product development stage to consult, provide strategy and creative design for product positioning, branding, consumer insights, target audience profiles, competitive analysis, and more prior to product launch. Additionally, Eclipse is responsible for creating and maintaining the consumer facing portal www.centurylinkstream.com, and a wide variety of support tactics for launch and ongoing marketing including digital display ads, email marketing, product collateral in English and Spanish, video storyboarding, and much more.