About the Project
PURPOSE: Engage and drive upgrade growth with the coveted U.S. Hispanic segment that consumes entertainment in English and Spanish.
THE ECLIPSE SOLUTION: Nexos Latinos is a bilingual content-driven direct marketing tool that connects Marketers to Hispanics in their language of preference, and more importantly in-culture. The direct mail is delivered to households as a high-quality magazine or via email as a digital magazine. Nexos Latinos has original content that speaks to their passions–including movies, music, sports, technology, etc., and exclusive celebrity interviews–while promoting their favorite pay TV programming available in English and Spanish.
The entertainment component provides an organic atmosphere to educate customers on the latest services and features including On Demand, TV Everywhere apps, Home Security, TV, Internet and Phone bundle offers, etc., and has served as proven vehicle to encourage customer acquisition, retention and upgrade; generating a very strong 2.01% response rate and 2-5.7% RGU takes rates.
AWARDS: Since its launch during Hispanic Heritage Month in 2009, Nexos Latinos has won numerous awards for its strategic and engaging content that is helping pay TV providers, Hollywood studios, programming networks, and consumer brand advertisers reach this powerful and diverse audience. To name a few:
- Six-time consecutive winner of NAMIC Excellence in Multicultural Marketing Award
- Four-time Portada Top Hispanic Print Media Innovation
- Two-time Gold CTAM Mark Awards for Multicultural Marketing Direct Mail