About the Project
PURPOSE: Serve as a resource for educators to teach Science, Technology, Engineering, the Arts and Mathematics (STEAM) with a project-based curriculum to expand students’ learning and open doors to careers in television production. Utilizing TV One’s original NewsOne Now with Roland Martin live news show, students can develop deeper media literacy skills and an understanding of the in-demand STEAM careers available today. Focusing on the television show production process from start to finish, the curriculum encourages students to apply their learning to a production of their own.
- TV One network was launched in 2004 and serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain and inform a diverse audience of adult African American viewers.
- The STEAM education is an approach to learning that recognizes the importance of supporting student inquiry and dialogue, increasing critical thinkers, science literacy and guiding the next generation of innovators. TV One wanted to resonate with children and educators across all communities by offering an innovative STEAM education as the core concept of the site relaunch.
THE ECLIPSE SOLUTION: TV One’s need for a website for teachers to access a STEAM curriculum developed into a one stop solution for educators. The site is easy to navigate and provides teachers with valuable information, along with downloadable resources and materials to supplement the curriculum.
Eclipse designed, developed and manages TV One’s STEAM website. Development included user experience planning and strategy, wireframe and graphic design, responsive mobile-friendly coding, and ongoing monthly maintenance.
Additionally, the ability to create ancillary landing pages for different tactics and campaigns was important. Eclipse worked with TV One to create landing pages for their STEAM contests, where teachers could submit a video following the STEAM curriculum created by their class and enter for the chance to win class prizes.