National Acquisition Marketing – HBO

National Acquisition Marketing – HBO

About the Project PURPOSE: Drive customer acquisition by communicating the value and benefits of an HBO and Cinemax subscription to non-subscribers in an increasingly competitive and complicated landscape. KEY INSIGHTS: Content is king in today’s entertainment ecosphere. HBO and Cinemax offer high-quality and exclusive original programming, powerful documentaries, a variety of current movies, plus comedy specials and […]

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Website & Email Marketing – Cox Communications

Website & Email Marketing – Cox Communications

About the Project PURPOSE: Encourage product usage and customer loyalty by providing frequent, timely and relevant interactive and digital marketing touchpoints to current customers about the best content available to watch On Demand each week. KEY INSIGHTS: Cox Communications is one of the largest broadband and entertainment companies in the U.S., servicing approximately 6 million residences […]

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Growth & Engagement – National Guard

Growth & Engagement – National Guard

About the Project PURPOSE: Persuade three distinct segmented groups to get involved with The National Guard’s Capital Guardian Youth ChalleNGe program. TARGET GROUPS: 16-18 year old high school dropouts: To educate about how the program offers them the values, life skills, education, and self-discipline necessary to succeed as productive citizens. Sponsors: To encourage individual and corporate sponsorship. Mentors: To find […]

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African American Consumer Acquisition & Engagement – Charter

African American Consumer Acquisition & Engagement – Charter

About the Project PURPOSE: A major telecommunications brand sought to build engagement and increase upsell among its African American current customer base while also gaining market share among non-subscribers. KEY INSIGHTS: African Americans comprise a growing 13% of the US population with an estimated buying power of $1.1 trillion in 2015. (Nielsen) A majority are under 30 and tend to be early adopters […]

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Customer Retention, Surprise & Delight – Time Warner Cable

Customer Retention, Surprise & Delight – Time Warner Cable

About the Project PURPOSE: Create an easy and secure digital method of online coupon redemption that offers credits, discounts and/or special offers to customers across product lines. THE ECLIPSE SOLUTION: Eclipse built an award-winning proprietary programming solution resulting in a retention-focused microsite aimed at improving customer churn rates and building loyalty through online couponing. The system prevents fraudulent usage of […]

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Hispanic Consumer Engagement & Growth – Nexos Latinos

Hispanic Consumer Engagement & Growth – Nexos Latinos

About the Project PURPOSE: Engage and drive upgrade growth with the coveted U.S. Hispanic segment that consumes entertainment in English and Spanish. THE ECLIPSE SOLUTION: Nexos Latinos is a bilingual content-driven direct marketing tool that connects Marketers to Hispanics in their language of preference, and more importantly in-culture. The direct mail is delivered to households as […]

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Integrated Campaign – Non-Profit Cause Marketing

Integrated Campaign – Non-Profit Cause Marketing

About the Project PURPOSE: To inform the public, create awareness and amplify the voice of concerned citizens to help save a national historic treasure threatened by proposed construction. THE ECLIPSE SOLUTION: Eclipse created a strategic awareness campaign across multiple platforms, including: Development of logo and branding Multi-functional, responsive website – SaveSaltRiverBay.com Social media outreach Email marketing and management Targeted direct […]

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