New Customer Onboarding Tutorials

New Customer Onboarding Tutorials

About the Project PROJECT GOALS: Welcome and onboard new CenturyLink Digital Home Phone customers. Provide educational and benefit-driven messages that motivate new customers to try, use, and love the CenturyLink Communicator dashboard. THE ECLIPSE SOLUTION: Eclipse strategized to determine the most important and most-used features to include in the onboarding tutorial. Eclipse then created and illustrated […]

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CenturyLink Stream OTT Video Marketing

CenturyLink Stream OTT Video Marketing

About the Project PROJECT SUMMARY: CenturyLink Stream is a breakthrough streaming over-the-top (OTT) video service that brings consumers live and On Demand channels including movies, sports, TV series and popular programs when and wherever without a contract or commitment. CenturyLink sought a creative and strategic marketing partner to bring the product to market. KEY INSIGHTS: […]

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Website Development – TV One STEAM

Website Development – TV One STEAM

About the Project PURPOSE: Serve as a resource for educators to teach Science, Technology, Engineering, the Arts and Mathematics (STEAM) with a project-based curriculum to expand students’ learning and open doors to careers in television production. Utilizing TV One’s original NewsOne Now with Roland Martin live news show, students can develop deeper media literacy skills and […]

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Website & Email Marketing – Cox Communications

Website & Email Marketing – Cox Communications

About the Project PURPOSE: Encourage product usage and customer loyalty by providing frequent, timely and relevant interactive and digital marketing touchpoints to current customers about the best content available to watch On Demand each week. KEY INSIGHTS: Cox Communications is one of the largest broadband and entertainment companies in the U.S., servicing approximately 6 million residences […]

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Customer Retention, Surprise & Delight – Time Warner Cable

Customer Retention, Surprise & Delight – Time Warner Cable

About the Project PURPOSE: Create an easy and secure digital method of online coupon redemption that offers credits, discounts and/or special offers to customers across product lines. THE ECLIPSE SOLUTION: Eclipse built an award-winning proprietary programming solution resulting in a retention-focused microsite aimed at improving customer churn rates and building loyalty through online couponing. The system prevents fraudulent usage of […]

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Hispanic Consumer Engagement & Growth – Nexos Latinos

Hispanic Consumer Engagement & Growth – Nexos Latinos

About the Project PURPOSE: Engage and drive upgrade growth with the coveted U.S. Hispanic segment that consumes entertainment in English and Spanish. THE ECLIPSE SOLUTION: Nexos Latinos is a bilingual content-driven direct marketing tool that connects Marketers to Hispanics in their language of preference, and more importantly in-culture. The direct mail is delivered to households as […]

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Integrated Campaign – Non-Profit Cause Marketing

Integrated Campaign – Non-Profit Cause Marketing

About the Project PURPOSE: To inform the public, create awareness and amplify the voice of concerned citizens to help save a national historic treasure threatened by proposed construction. THE ECLIPSE SOLUTION: Eclipse created a strategic awareness campaign across multiple platforms, including: Development of logo and branding Multi-functional, responsive website – SaveSaltRiverBay.com Social media outreach Email marketing and management Targeted direct […]

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