Website Development – TV One STEAM

Website Development – TV One STEAM

About the Project PURPOSE: Serve as a resource for educators to teach Science, Technology, Engineering, the Arts and Mathematics (STEAM) with a project-based curriculum to expand students’ learning and open doors to careers in television production. Utilizing TV One’s original NewsOne Now with Roland Martin live news show, students can develop deeper media literacy skills and […]

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Growth & Engagement – National Guard

Growth & Engagement – National Guard

About the Project PURPOSE: Persuade three distinct segmented groups to get involved with The National Guard’s Capital Guardian Youth ChalleNGe program. TARGET GROUPS: 16-18 year old high school dropouts: To educate about how the program offers them the values, life skills, education, and self-discipline necessary to succeed as productive citizens. Sponsors: To encourage individual and corporate sponsorship. Mentors: To find […]

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African American Consumer Acquisition & Engagement – Charter

African American Consumer Acquisition & Engagement – Charter

About the Project PURPOSE: A major telecommunications brand sought to build engagement and increase upsell among its African American current customer base while also gaining market share among non-subscribers. KEY INSIGHTS: African Americans comprise a growing 13% of the US population with an estimated buying power of $1.1 trillion in 2015. (Nielsen) A majority are under 30 and tend to be early adopters […]

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Hispanic Consumer Engagement & Growth – Nexos Latinos

Hispanic Consumer Engagement & Growth – Nexos Latinos

About the Project PURPOSE: Engage and drive upgrade growth with the coveted U.S. Hispanic segment that consumes entertainment in English and Spanish. THE ECLIPSE SOLUTION: Nexos Latinos is a bilingual content-driven direct marketing tool that connects Marketers to Hispanics in their language of preference, and more importantly in-culture. The direct mail is delivered to households as […]

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