100+ Marketing Acronyms Every Marketer Should Know

Everyone’s had that moment in a business meeting or conversation when an acronym is used and you can’t quite remember what it is or refers to.

We’ve put together a ‘crib notes’ version of lingo typically used when discussing marketing, business, and social media.  Some of these might appear to be obvious to you, but they might not be immediately clear to someone on a different career trajectory.

Take a look and see if you know them all.

AIDA: Attention/Awareness, Interest, Desire, Action
AMA: Ask Me Anything
API: Application Programming Interface
ASL: Age/Sex/Location
ASP: Application Service Provider
B2B: Business-to-Business
B2C: Business-to-Consumer
BAE: Before Anyone Else
BANT: Budget, Authority, Need, Timeline
BAU: Business as Usual
BR: Bounce Rate
BRB: Be Right Back
BTW: By the Way
CAC: Customer Acquisition Cost (or CoCA)
CEO: Chief Executive Officer
CFO: Chief Financial Officer
CIO: Chief Information Officer
CLV: Customer Lifetime Value
CMO: Chief Marketing Officer.
CMS: Content Management System
CoCA: Cost of Customer Acquisition (or CAC)
COO: Chief Operating Officer
COS: Content Optimization System
CPA: Cost per Action
CPC: Cost per Click
CPL: Cost per Lead
CPM: Cost per Thousand
CR: Conversion Rate
CRM: Customer Relationship Management
CRO: Conversion Rate Optimization
CSO: Chief Security Officer
CSS: Cascading Style Sheets
CTA: Call-to-Action
CTO: Chief Technology Officer
CTR: Click through Rate
CX: Customer Experience (See UX)
DNS: Domain Name Server
DM: Direct Mail, or Direct Message (Twitter)
ELI5: Explain Like I’m 5
EOD: End of Day
EOW: End of Week
ESP: Email Service Provider
F2F: Face to Face
FB: Facebook
FOMO: Fear of Missing Out
FTFY: Fixed That for You
FTP: File Transfer Protocol
FYI: For Your Information
G+: Google+
GA: Google Analytics
HTML: Hyper Text Markup Language
IBL: Inbound Link
IDK: I Don’t Know
IG: Instagram
IM: Instant Messaging
IMO: In My Opinion
IP Address: Internet Protocol Address
ISP: Internet Service Provider
KPI: Key Performance Indicator
LI: LinkedIn
LMK: Let Me Know
LTV: Lifetime Value
LTV:CAC: Ratio of Lifetime Value to Customer Acquisition Cost
MoM: Month-over-Month
MTD: Month-to-Date
MRR: Monthly Recurring Revenue
NP: No Problem
NPS: Net Promoter Score
OBL: Outbound Link
OOO: Out of the Office or Out-of-Office
PM: Project Manager
POV: Point of View
PPC: Pay-per-Click
PPL: People
PR: Public Relations, or Page Rank
PTO: Paid Time Off
PV: Page View
QoQ: Quarter-over-Quarter
QR Code: Quick Response Barcode
QTD: Quarter-to-Date
ROI: Return on Investment
RSS: Rich Site Summary
RT: Retweet
SaaS: Software as a Service
SEM: Search Engine Marketing
SEO: Search Engine Optimization
SERP: Search Engine Results Page
SLA: Service Level Agreement
SM: Social Media
SMB: Small-to-Medium Business
SMM: Social Media Marketing
SMO: Social Media Optimization
SOV: Share of Voice
SOW: Scope of Work
SWOT: Strengths, Weaknesses, Opportunities, Threats
TOS: Terms of Service
UGC: User Generated Content
UI: User Interface
URL: Uniform Resource Locator (web address)
UX: User Experience
UV: Unique Visitor
WOM: Word of Mouth
WWW: World Wide Web
YoY: Year over Year
YT: YouTube
YTD: Year to Date

How’d you do? Kudos to you if you knew them all at first pass!
If you did, you certainly are a savvy marketing professional. For the rest of us, we hope you’ll appreciate having a quick reference list. We’d like to hear what you consider to be a ‘must know acronym’. Feel free to provide your suggestions below.

Barbara Johnston

Barbara Johnston

Creative Director at Eclipse Marketing Services
Barbara has worked on new product launches and brand initiatives for Campbell’s Soup, AT&T, M&M/Mars, Johnson & Johnson, and Schering-Plough. Branding initiatives include brand guidelines, packaging, direct mail, web and print.
Barbara Johnston

Leave a Reply

Your email address will not be published. Required fields are marked *