Marketing

12 New Words for Marketers

Since 1828, the Merriam-Webster Dictionary has been identifying the words used in the English language, and what each of them means. It’s updated regularly to include new words and meanings used frequently enough to become public knowledge.

In March, 850 words were added to merriam-webster.com. You may never see, hear or use many of them. However, here are 12 that you may want to be familiar with… if you aren’t already:

  1. Bandwidth: the original definition relating to technology has been enhanced to also mean “the emotional or mental capacity necessary to do or consider something”
  2. Blockchain: a digital database containing information (such as records of financial transactions) that can be simultaneously used and shared within a large decentralized, publicly accessible network; also: the technology used to create such a database
  3. Cryptocurrency: any form of currency that only exists digitally, that usually has no central issuing or regulating authority but instead uses a decentralized system to record transactions and manage the issuance of new units, and that relies on cryptography to prevent counterfeiting and fraudulent transactions
  4. Embiggen: to make bigger or more expansive; enlarge; expand
  5. Demonym: a word (such as Nevadan or Sooner) used to denote a person who inhabits or is native to a particular place
  6. Dumpster fire: an utterly calamitous or mismanaged situation or occurrence; disaster
  7. Glamping: outdoor camping with amenities and comforts (such as beds, electricity, and access to indoor plumbing) not usually used when camping
  8. Hate-watch: to watch and take pleasure in laughing at or criticizing a show (a disliked TV show, movie, etc.)
  9. Life hack: a simple and clever tip or technique for accomplishing some familiar task more easily and efficiently
  10. Mansplain: to explain something to a woman in a condescending way that assumes she has no knowledge about the topic
  11. Subtweet: a usually mocking or critical tweet that alludes to another Twitter user without including a link to the user’s account and often without directly mentioning the user’s name
  12. Unicorn: definition enhanced to also mean a business start-up that is valued at one billion dollars or more

And—just for fun—here are some of the new words dog lovers and foodies may want to know:

  • Chiweenie: a cross between a Chihuahua and a dachshund
  • Schnoodle: a cross between a schnauzer and a poodle
  • Yorkie-Poo: a cross between a Yorkshire terrier and a poodle and especially a miniature or toy poodle
  • Dark Chocolate: chocolate that is dark in color and contains a high percentage cocoa and cocoa butter, usually no milk, and varying amounts of sugar
  • Harissa: a spicy North African paste made from dried chilies, salt, oil, and other seasonings
  • Kombucha: a gelatinous mass of symbiotic bacteria and yeasts grown to produce a fermented beverage held to confer health benefits
  • Tzatziki: a Greek yogurt sauce made with cucumbers and garlic
  • Hangry: bad-tempered or irritable as a result of hunger. (recently added to the Oxford English Dictionary; not currently on merriam-webster.com)

What new words have you been seeing or hearing lately? Feel free to add the words and definitions below. To use another word recently added to the dictionary, we’re wordies: lovers of words!

Joan Coyne

Joan Coyne

Sr VP, Marketing at Eclipse Marketing Services
Joan is responsible for identifying new business opportunities that are aligned with the agency’s core competencies within entertainment, technology, government, and related industries.
Joan Coyne

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