Social Media

7 Insightful Market Research Firms To Follow on Twitter

If you’re a marketer these days, odds are you may have a secret guilty craving for more and more data attached to deep consumer insights to help fuel your business decisions. The good news? If you’re on Twitter, following these 7 market research firms means you’ll never have to go hungry for data again. Enjoy!


Forrester conducts surveys with more than 400,000 consumers across 21 countries. You’ll find tweets about measuring customer experience, programmatic advertising, mobile engagement, TV viewing trends, and a whole lot more.

  @GfK_en GfK has been around since 1934. Today, they bring together 13,000 experts in over 100 countries for market research focusing on consumer choices and experiences. Follow them for insights in Media & Entertainment, Retail, Technology and more.

  @HorowitzInsight We’re big fans of Horowitz’s media and cable research, including targeted insights on Millennials, Hispanic and multicultural audiences, viewing habits, and adoption of OTT.  



Kantar tweets media research insights and news about how consumers live, shop, vote, watch and tweet with a focus on business and tech.



Nielsen is a global company that provides a comprehensive understanding of what consumers watch and buy. They tweet about TV trends, advertising and media insights, social media, and a whole lot more.  

  @npdgroup Research from The NPD Group crosses over a wide variety of industries from Automotive to Home to Technology and Entertainment. Follow them for bite-sized tweets with big insights.

  @ParksAssociates With their core research covering entertainment, the connected home, Internet of Things, digital media and more, Parks Associates provides the kind of market intelligence that we can’t get enough of. Follow them for market research reports and industry analysis all about advanced residential products and consumer perceptions.  


Have we missed any of your favorites? Let us know in the comments. Hey, we need to fuel our guilty pleasure too!

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