A humorous voice is important to use on social media because it not only creates a connection between the audience and your brand, but it supports a line of communication in general.
Even a small chuckle can help bridge the gap between strangers. As social media continues to rise, today’s “chuckles” are Favoriting a tweet or Following an account. If you’re seeking ways to build a stronger following of your brand, try adding a comedic twist to your social media presence.
Why take the risk on social media?
- Human Appeal: A witty take, a clever remark, or joining in on current trends shows your brand is more than just a label.
- Attention: You have 280 characters to let the world know what’s on your mind—leave a memory on followers while gaining new ones by showing your playful personality.
- Emotional response: Humor is easy for people to emotionally digest. It helps create connections and stronger bonds with your audience.
- It’s free: It’s invaluable having a free platform where your voice goes directly to the people who are most interested in your product. Twitter is a tool that can be used regardless of your marketing plan budget.
How to do it correctly
- Know your audience: Your target audience should be the same as it is in your other tactics—social media is just a different way to share your message.
- Be relatable: Your voice should resonate with the audience so they know your brand is an ally.
- Stay on trend: Is there a specific joke, event, or story circulating on the internet? Join in!
- Start a conversation: Throw a question out there—you’ll get feedback from followers and attract new ones too.
How to entertain without being offensive
- Be mindful: Make sure what you’re saying is funny in and out of context.
- Remain on-brand: Stick to topics and a tone that aren’t too far off from your industry and brand.
- Don’t alienate people: Avoid polarizing topics if you think they could turn off your target demo. Is it worth making a joke about something if part of your audience might disagree or be offended?
- Weigh the risks: Ask a coworker for a second opinion before posting and discuss potential missteps.
Here are examples of humor used on Twitter by successful companies:
Samples sources: snapfluence.com, Twitter
OVER TO YOU! Tell us about your experiences using humor in your tweets.
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