Social Media

How Your Brand Can Benefit from Sharing Some Laughs

A humorous voice is important to use on social media because it not only creates a connection between the audience and your brand, but it supports a line of communication in general.

Even a small chuckle can help bridge the gap between strangers. As social media continues to rise, today’s “chuckles” are Favoriting a tweet or Following an account. If you’re seeking ways to build a stronger following of your brand, try adding a comedic twist to your social media presence.

Why take the risk on social media?

  • Human Appeal: A witty take, a clever remark, or joining in on current trends shows your brand is more than just a label.
  • Attention: You have 280 characters to let the world know what’s on your mind—leave a memory on followers while gaining new ones by showing your playful personality.
  • Emotional response: Humor is easy for people to emotionally digest. It helps create connections and stronger bonds with your audience.
  • It’s free: It’s invaluable having a free platform where your voice goes directly to the people who are most interested in your product. Twitter is a tool that can be used regardless of your marketing plan budget.

How to do it correctly

  • Know your audience: Your target audience should be the same as it is in your other tactics—social media is just a different way to share your message.
  • Be relatable: Your voice should resonate with the audience so they know your brand is an ally.
  • Stay on trend: Is there a specific joke, event, or story circulating on the internet? Join in!
  • Start a conversation: Throw a question out there—you’ll get feedback from followers and attract new ones too.

How to entertain without being offensive

  • Be mindful: Make sure what you’re saying is funny in and out of context.
  • Remain on-brand: Stick to topics and a tone that aren’t too far off from your industry and brand.
  • Don’t alienate people: Avoid polarizing topics if you think they could turn off your target demo. Is it worth making a joke about something if part of your audience might disagree or be offended?
  • Weigh the risks: Ask a coworker for a second opinion before posting and discuss potential missteps.

Here are examples of humor used on Twitter by successful companies:

Samples sources:, Twitter

OVER TO YOU! Tell us about your experiences using humor in your tweets.

Lydia Dey

Lydia Dey

Account Coordinator at Eclipse Marketing Services
Lydia joined Eclipse in 2017 and maintains our relationship with TV networks including HBO, Turner, Viacom, Showtime and lots more.
Lydia Dey

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