Hispanic Heritage Month In-Store Gift with Purchase Marketing Campaign to Upsell Hispanic Consumers

Hispanic Heritage Month In-Store Gift with Purchase Marketing Campaign to Upsell Hispanic Consumers

About the Project PURPOSE The primary purpose of the campaign was to drive Hispanic customers to multiple retail COX stores to upgrade their cable services using the bilingual cookbook Nexos Latinos® Delish-ioso: A Collection of Latino Chef and Celebrity Recipes as an innovative gift with purchase to celebrate traditions and reinforce Cox’s commitment to the […]

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Premium Dimensional B2B Package

Premium Dimensional B2B Package

About the Project The Request TV One is a premier television destination that serves 60 million households with a broad range of programming for African American adult viewers. Eclipse Marketing was tasked to create a premium B2B package with a high-impact premium item that demonstrated the value of TV One for executives at video providers […]

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New Customer Onboarding Tutorials

New Customer Onboarding Tutorials

About the Project PROJECT GOALS: Welcome and onboard new CenturyLink Digital Home Phone customers. Provide educational and benefit-driven messages that motivate new customers to try, use, and love the CenturyLink Communicator dashboard. THE ECLIPSE SOLUTION: Eclipse strategized to determine the most important and most-used features to include in the onboarding tutorial. Eclipse then created and illustrated […]

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CenturyLink Stream OTT Video Marketing

CenturyLink Stream OTT Video Marketing

About the Project PROJECT SUMMARY: CenturyLink Stream is a breakthrough streaming over-the-top (OTT) video service that brings consumers live and On Demand channels including movies, sports, TV series and popular programs when and wherever without a contract or commitment. CenturyLink sought a creative and strategic marketing partner to bring the product to market. KEY INSIGHTS: […]

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Video Strategy & Production

Video Strategy & Production

About the Project PURPOSE: Altice USA sought to drive incremental On Demand movie buys via a compelling 10-15 minute video that would air on its Optimum barker channel. The video would be updated each month to promote a new featured transactional On Demand movie and offer consumer education on how to order and product benefits. KEY […]

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Website Development – TV One STEAM

Website Development – TV One STEAM

About the Project PURPOSE: Serve as a resource for educators to teach Science, Technology, Engineering, the Arts and Mathematics (STEAM) with a project-based curriculum to expand students’ learning and open doors to careers in television production. Utilizing TV One’s original NewsOne Now with Roland Martin live news show, students can develop deeper media literacy skills and […]

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National Acquisition Marketing – HBO

National Acquisition Marketing – HBO

About the Project PURPOSE: Drive customer acquisition by communicating the value and benefits of an HBO and Cinemax subscription to non-subscribers in an increasingly competitive and complicated landscape. KEY INSIGHTS: Content is king in today’s entertainment ecosphere. HBO and Cinemax offer high-quality and exclusive original programming, powerful documentaries, a variety of current movies, plus comedy specials and […]

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Website & Email Marketing – Cox Communications

Website & Email Marketing – Cox Communications

About the Project PURPOSE: Encourage product usage and customer loyalty by providing frequent, timely and relevant interactive and digital marketing touchpoints to current customers about the best content available to watch On Demand each week. KEY INSIGHTS: Cox Communications is one of the largest broadband and entertainment companies in the U.S., servicing approximately 6 million residences […]

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Growth & Engagement – National Guard

Growth & Engagement – National Guard

About the Project PURPOSE: Persuade three distinct segmented groups to get involved with The National Guard’s Capital Guardian Youth ChalleNGe program. TARGET GROUPS: 16-18 year old high school dropouts: To educate about how the program offers them the values, life skills, education, and self-discipline necessary to succeed as productive citizens. Sponsors: To encourage individual and corporate sponsorship. Mentors: To find […]

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African American Consumer Acquisition & Engagement – Charter

African American Consumer Acquisition & Engagement – Charter

About the Project PURPOSE: A major telecommunications brand sought to build engagement and increase upsell among its African American current customer base while also gaining market share among non-subscribers. KEY INSIGHTS: African Americans comprise a growing 13% of the US population with an estimated buying power of $1.1 trillion in 2015. (Nielsen) A majority are under 30 and tend to be early adopters […]

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