About the Project
TV One is a premier television destination that serves 60 million households with a broad range of programming for African American adult viewers. Eclipse Marketing was tasked to create a premium B2B package with a high-impact premium item that demonstrated the value of TV One for executives at video providers who were not already carrying the network. The mailing was to be unique and grab attention while driving home the benefits of why they should carry the network.
The Eclipse Solution
The theme of the package (TV One – Pick it Up) urged video providers to “pick up” the cable network, utilizing a TV One branded retro phone handset as a high-impact premium item. Also included was an 8-page booklet outlining the many reasons why TV One is a “perfect connection” and urging them to “connect” with their TV One sales representative.