Multicultural Marketing

Test Your Multicultural Knowledge

Ten Simple Q & A’s

Test Your Multicultural Knowledge

How well do you know today’s burgeoning multicultural consumers? Answer these questions to test your knowledge of just a few of the particulars.

A summary of the your answers vs the correct answers will appear once you complete the quiz.

How did you do? Regardless of how much or little you know of the multicultural marketplace today, your future marketing success will be highly dependent on a thorough understanding of these ethnic groups and meeting their needs. Authentic engagement, interaction on social media and incorporating their cultural nuances in your marketing initiatives are a must. Need assistance? Contact our Multicultural Marketing Department.

*Captura Group/2018 AHAA Hispanic Market Guide; **Nielsen African-American Diverse Intelligence Report 2017; ***Simmons Research: The State of the Hispanic Consumer 2017

Joan Coyne

Joan Coyne

Sr VP, Marketing at Eclipse Marketing Services
Joan is responsible for identifying new business opportunities that are aligned with the agency’s core competencies within entertainment, technology, government, and related industries.
Joan Coyne

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